The Jobs to be done Framework

The Jobs to be done framework is a powerful tool for understanding customer needs and driving innovation. It focuses on the “job” that a customer is trying to accomplish, rather than the product or service itself. By identifying the job, companies can create solutions that better meet customer needs.

Five questions to uncover jobs your customers need help with
  1. Do you have a job that needs to be done?
  2. Where do you see nonconsumption?
  3. What work-arounds have people invented?
  4. What tasks do people want to avoid?
  5. What surprising uses have customers invented for existing products?
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